This is called "intent." Google has perhaps the best insight into this because you tell them exactly what you're searching for. The question I would ask is "How is Google making $100M per day off Google Ads if no one is clicking on them?" Match Users To Their Exact Needs At The Exact TimeĮffective advertising comes down to matching ads to what people really want. Over the years, I have had multiple potential clients tell me that "they don't click on Google ads, so therefore they also think other people do not as well." That is approximately 91% of Google's revenue. According to, Google makes $100M per day from Google Ads. The short answer is YES, people really do click on Google ads.
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